As a Digital Designer at Moda Operandi I worked on an array of projects. My responsibilities included updating the homepage design, designing the editorial landing pages, designing assets for trunkshow headers, designing marketing emails as well as assets for both Facebook and Instagram. I worked closely with the social media manager and e-com team to make data-informed design decisions, looking at Instagram Insights and Google analytics to track click through rates, drop-off rates and drives to shop from Instagram.