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PRODUCT LISTING PAGES FLOATING CUES
These "floating cues" live integrated between products on different PLPS. They were executed daily and often with a quick turn around to adhere to business-critical needs as they showcased different promotions to shoppers.
MOJO
BRANDING – 2016
Freelance branding project for a iced fruit store set to open in New York City.
While Mojo's main mission is to provide a healthy alternative to desserts, the store also seeks to break taboos on female sexuality. In addition to selling the iced fruit products it also doubles as a secondary sex shop. I wanted to echo these themes in its logo while still maintaining the lighthearted and humorous nature of the business.
logo
style guide
In choosing Mojo's colors I geared towards earth/body colored tones to reflect the store's focus on health as well as the female body. The pink and green act as contrasting and playful highlights to the otherwise neutral tones.
Body: Futura Light 20 pt.
Title: Futura Medium 30 pt.
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mojo: the font
I created a font for Mojo that can be seen in its logo. This font is reserved for large title call outs and the logo. The font takes from a playful retro style.
product prototypes
Below are mockups of what potential cups and bags for the mojo store can look like.
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